for instant access to shows like Transparent, House of Cards, Orange is the New Black, Game of Thrones, and The Wire. As an introductory offer, the company is offering the device for just $19 (Rs 1,165) to its new and existing Amazon Prime members.Īccording to the company, Fire TV Stick will deliver instant access to a vast selection of content, including popular video and music services such as Netflix, Prime Instant Video, Hulu, WatchESPN, NBA Game Time, Prime Music, Spotify, Pandora, and PBS, etc. Priced at $39 (Rs 2,392) in the US, the device is available for pre-order and will ship Nov 19, 2014. One can simply plug it in to the HDMI port of the HDTV post which he/she can use the smartphone, tablet or laptop to send online content on to the TV screen via Wi-Fi. Christened 'Fire TV Stick', the device basically enables you to stream media from a number of devices on to the largest screen – your TV. The company is now bringing the same experience to a smaller device for instant access to movies, TV shows, music, photos, apps, and games. The device is still in testing, however, so we’ll have to wait and see what emerges in terms of features included in the final version.Earlier this year, world's largest e-commerce firm Amazon Inc, which runs an e-commerce marketplace in India through Amazon.in, had forayed into the home entertainment arena with the launch of a video and game streaming device called Fire TV for $99 (Rs 6,073). The gaming piece looks to be something that could offer a considerable advantage over the platforms of its rivals, and perhaps put Amazon into more direct competition with Steam, as well as major game console makers. We’ve heard conflicting things about what exactly would be included in an Amazon set top box, but it seems likely the company would use it to promote its streaming Amazon Instant Video and Amazon MP3 offerings. Plus, it could plug into the recently leaked Amazon gaming controller, despite the fact that the device is said to be sold independently of any set top box and compatible with Kindle Fire tablets, too. Plus, if added in as an Amazon Prime member benefit, the e-commerce company could have yet another incentive to get users on board with its premium product. Offering streaming gaming would provide a huge competitive advantage over its rivals in the set top box space, both large and small, and OnLive’s failure wasn’t due to a lack of demand, but due to the high cost of operation and lack of ability to scale. Amazon has a big head start: It already manages huge server farms to power its digital content and cloud service offerings. The company had racked up considerable debt during the course of its operations, which were cost-intensive in part because of the need for it to establish high-capacity servers across the country to provide its service. OnLive was acquired by Lauder Partners, in a deal that was designed to relieve its financial troubles. The titles, which are said to be top-tier games, will be streamed from Amazon’s services at 30fps (which is comparable to most online video) according to our source. These streaming efforts will be more akin to the remote game service offered by OnLive, than to the local streaming that Nvidia offers through its Shield Android gaming console and Nvidia-powered gaming PCs. Streamed PC titles is in keeping with some of what we’ve heard before in whispers around Amazon’s efforts, and makes sense given that the company sells digital download titles for PC and Mac direct from its ecommerce website. But the interesting component could be the way the gadget approaches gaming. The stick form factor is not a surprise, given that Roku has just launched its own device using the same design, and the Chromecast has done so well in terms of attracting buyers. In addition, one source claims it should have support for streaming full PC game titles, and as such might be able to compete with consoles including the Xbox and PlayStation, instead of just Android-powered living room game devices. Amazon is readying a game console/set top box of its own, and we’ve learned from multiple sources familiar with the device that the Lab126-produced gadget will have a form factor similar to the Chromecast, or in other words it’ll be a stick or dongle as opposed to something like the Apple TV.
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